The 5-Minute Marketing Audit Every Business Owner Can Run
You do not need an agency to know whether your marketing is broken. A 5-minute self-audit using the items below will tell you 80% of what you need to know.
Time yourself. Five minutes. Be honest about every item.
The 5-minute audit
- Search your business name in Google — does your GBP appear correctly?
- Open your website on a phone — does it load in under 3 seconds?
- Click your phone number on mobile — does it call?
- Open your most-trafficked landing page — what is the call to action?
- Check your last 10 reviews — when was the most recent?
- Look at your top competitor on Google Maps — how many more reviews do they have?
- Google your top service keyword + city — are you on page 1?
- Check your GBP photos — when was the last upload?
What to do with the results
Anything that scored badly is a 30-day priority. Most small businesses will find at least three items that are broken. Fix the highest-impact ones first.
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Bottom line
Re-run this audit every quarter. Marketing problems are easier to fix when you catch them early.
Further reading: Google's PageSpeed Insights.